The Brief
Project Details
Wonder
Summer of Buns Sweepstakes
Logo Design
Branded Graphics
Photography
Video Production
Asset Animation
Wonder Breads main goal for the summer was to capitalize and win "Bun Season, this season consisted of the major holidays, The 4th of July and Labor Day. Primary focusing on these holidays as they are prevalent cookout and BBQ based occasions. To achieve this, we organized several shoots focusing on creating that outdoor feeling and inserting the Wonder Bread Brand into these relatable scenes. Helping Wonder Bread products to be front of mind during these holidays. The campaign was broken into initial awareness assets followed by conversion assets to drive people to an off-platform entry form. An email marketing drive was also developed to reach even more consumers.



